SHOLDIT LAUNCHES NEW ALL IN ONE FASHION AND SECURITY ACCESSORY INVENTED IN OMAHA
September 24, 2012,(Omaha, NE) – “Function. Fashion. Freedom and Security.” That is the essence of the latest fashion and security accessory that is sweeping the nation. The Clutch Wrap purse by SHOLDIT, invented in Omaha, is the result of fusing together the functionality of a purse and the iconic fashion of an infinity scarf.
Created to allow for security and a hands-free approach to carrying important items, the Clutch Wrap has been making a splash across the country and been touted by Accessories Magazine as one of the most innovative fashion accessories seen in years. Comments also include “Every woman in every city across the globe needs one!” Creator, Angela Lee, shares “The Clutch Wrap purse magically folds from a clutch into a fashionable infinity wrap which can be worn across the body, around the neck or even as a head wrap or shoulder shrug while still having access to pockets no matter which way it’s worn. When you don’t want to wear it, simply invert it back into the main pocket and you have a full functioning clutch purse.”It gives the peace of mind that keys, phones, and money are safely secure without having to tote a handbag. People won’t even know you are wearing your valuables!”
Tony Infantino President of Palladin Consulting Group, Inc. who is a retired senior level law enforcement executive, specializes in security consulting for businesses and corporate executives on the national and international level and provided specialized defensive tactics training to women for over 35 years commented “ The most significant feature of the “SHOLDIT” is that it in no way appears to be an item used to carry personal belonging. . Victimology/Offender studies have defined various types of behaviors and attire that can attract a perpetrator to a potential victim. Displaying obvious protective apparel indicates you have something worth taking. “SHOLDIT” with it’s hidden and secure pockets addresses this. There are no outward signs that it is anything more than a scarf. The zippered pockets are easily, and discreetly, accessed. “SHOLDIT” provides a low profile and demure means for carrying passports, valuables and other necessary items but more importantly it allows the wearer to be more cognizant of their surroundings as everything is immediately at hand and in one secure location; around the neck and shoulders”
“We’re so pleased to be able to launch this exciting product in Omaha. Everyone involved is from Omaha, and while we’re aggressively moving to a nation-wide presence, operations will stay here locally,” says Lee.
For more information contact www.SHOLDIT.com -Angela@SHOLDIT.com